Games of the Future
«Games of the Future» event, which is a high-tech international tournament that took place from February 21 to March 3, 2024, in Kazan. This event is described as a unique fusion of sports, science, and technology, featuring 21 innovative disciplines that combine physical culture with cybersport or VR-/AR-technologies.
Challenge
Our task was to create a highly engaging, user-friendly, and technologically advanced website for the Games of the Future event, which is a unique fusion of sports, science, and technology. The website needed to accommodate the large volume of visitors, including live streaming of the event, a blog with news and photos, and a tournament table with all teams and live scores.
Solution
We focused on optimizing the website's content to make it user-friendly for all age groups. We used state-of-the-art technologies to support high traffic and ensure smooth live streaming. The website was designed with a modern and intuitive UI/UX, incorporating eye-catching illustrations and animations.
To enhance the user experience, we created a blog section with the latest news and photos from the event, as well as a tournament table with all the participating teams and live scores. This allowed visitors to stay updated and engaged with the event.
The project was completed on time, and the website functioned seamlessly, with support for live streaming and high traffic. The user experience was significantly improved, leading to increased website traffic.
Results
Website Design & Development UI/UX, Development, Branding.
Services Provided
Art Direction, Visual Design, Content Strategy, Illustrations & Animations.
Role
The project was a success, providing a visually appealing and user-friendly platform for the Games of the Future event, which attracted over 2,000 participants and more than 150 million views on streaming sites.
Overall
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